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Forceful design for energized protesters

99% New York
99 Logo@2X

99% New York is a political campaign that was born alongside Occupy Wall Street. This group of students, unions, community activists and religious leaders needed a visual identity and both physical and digital campaign materials that people could rally behind.

We branded their campaign and built a website that allowed New York residents to call attention to budget cuts that effect their communities. The original placards we developed for 99% New York were featured widely in the media in journalism about Occupy Wall Street, collected by the New-York Historical Society in their OWS archive, and were reprinted many, many times.

Website
99ny.org ↗
99 Homepage@2X
99 Placards 3Up
99Nycover
99 Type
99 Color
99Horiz Anim
Year
2011–2013
Sector
Cultural
Other
Politcal Advocacy
Technology
Wordpress

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