Establishing an arts organization commissioning site-specific projects
Fault Lines Identity
When collector and arts patron Jeremy Steinke decided to create an artist-focused non-profit in Southern California he tapped Familiar to conceptualize a visually striking identity that could grow and expand with the organization. We worked to create a minimalist and iconic identity system inspired by the landscape of California, industrial manufacturing and modernist architecture. Out of this process emerged a bespoke typeface generated from a grid-based system that has it’s roots in modernist design of the early 20th century.
- fault-lines.org ↗
- Fault Lines