Our Work

Rediscovering a New York City destination with an improved digital guide

Governors Island Website

For almost two centuries, Governors Island in the New York City harbor was military-owned and closed to the public. That changed in 2003, when it came under public ownership. Today it is overseen by the Trust for Governors Island, which seeks to ensure the island is enjoyed by all. 

Because Governors Island is only open during the summer months, must be reached via ferry, and is still newly open to the public, its website receives higher traffic than the websites of many other parks and public spaces from users needing travel information and reasons to visit.

Website
govisland.com ↗
Gi Homepage Phase 2 On Season@2X
Gi Homepage Mobile@2X

To support the Trust’s goal of increasing the number of repeat visitors to the island, we also made their website easier to browse and enlarged images to better attract users to events and activities at Governors Island.

We worked with the Trust to provide a better online experience for users, who include island visitors, vendors, event organizers, and developers interested in real estate opportunities. This meant rebuilding the site with a mobile-first approach after existing analytics confirmed that site traffic overwhelmingly originated from mobile devices.

Gi Visitor Info Dashboard@2X
To better serve all visitors to Governors Island, we built an interactive ferry schedule visualizer into the main site header, along with localized weather information, a dynamic status message about the whole island, and a quick link to a full-screen interactive map.
Gi Map
We took the island's existing map (developed by Pentagram) and made it richly interactive. Zoom in and out with contextually aware labeling, filter events and activities, or pinpoint your exact location. Plus, it's all built with SVGs, so it loads easily and quickly on phones as well as desktops.
Gi Seasonal@2X
Unlike most other tourist destinations in New York City, Governors Island is only open for a few months a year. We built a site that easily responds to seasonal changes in content priority.
Gi Type
Gi Color
Gi Icons
Gi Illos@2X
Gi Ferry Info Copy@2X
Gi Hills Small
Gi Building Detail 2 Copy@2X
Year
2015–ongoing
Sector
Cultural
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