A leading Manhattan gallery with a website that makes works accessible online
Salon94 is a Manhattan-based art gallery with three locations. They needed a cleaner, more considered, and more powerful website. We redesigned their site with simplified navigation, made their site mobile-ready, replaced their overly complex CMS, added an online store for art objects and publications, and built a sophisticated previewing tool for viewing artworks in the gallery spaces themselves.
- salon94.com ↗
Salon94 represents a group of artists producing vibrant, energetic, and challenging work. Our focus in design was to leave as much space to display the artworks themselves while maintaining enough of a presence to clearly maintain Salon94's branding and identity.
When presenting multiple artworks online, it can be very easy to lose a sense of the scale of each work — small works will be scaled up so that their details can be seen. We built a simple but elegant interactive tool to show the actual scale of many of the paintings shown on Salon94's website, as displayed in images of each of their actual gallery spaces.